Automation systems that protect trust—and remove the admin drag.
We remove repetitive admin work so your people can do what only humans can do: build trust, educate, guide decisions, and create a calm premium experience.
Sound Familiar?
You started a business to serve customers—not to drown in admin work and dodge vendor calls.
Drowning in Admin Work
Spreadsheets eating your mornings. Paperwork piling up. Staff buried in tasks instead of serving customers.
Constant Interruptions
Phone calls derailing every productive hour. Vendor pitches from SEO and chatbot companies you never asked for.
Leads Slipping Away
Follow-ups falling through the cracks. Potential customers going cold. Competitors winning business that should be yours.
No Time for What Matters
Paying for tools you don't fully use. No time to grow. Feeling like you're running on a hamster wheel.
Ready to Stop the Chaos?
The real question isn't whether you need help—it's whether you're ready to stop losing customers to competitors who've already automated.
See How We Help →Two Paths. One Principle.
Empower your people. Protect your operations. Clear escalation to a real person—always.
HIPAA-Compliant Automation Stack
(Clinics + Benefits)
Who it's for
What you get
- End-to-end HIPAA-compliant funnel
- Ashley AI voice caller (inside the HIPAA-compliant stack)
- BAA execution where required (and vendor BAAs where applicable)
Engagement: One-time implementation (scope-based) + optional managed ops subscription
Request HIPAA Stack WalkthroughAutomation for Any Small Business
(Non-HIPAA)
Who it's for
Any small business—from solopreneurs to large organizations.
What you get
- Ashley AI voice receptionist
- Automated scheduling & follow-up
- Digital workflow conversion
Engagement: One-time implementation (scope-based) + optional managed ops subscription
Request Automation WalkthroughThree Systems. One Goal.
Get more customers. Keep more customers.
AI Operations Audit
We analyze your current workflows to identify exactly where AI can save you time and money.
- Process mapping
- ROI projections
- Custom roadmap
Core Automation Stack
CRM integration, automated scheduling, follow-up sequences, and AI receptionist—all working together.
- 24/7 AI receptionist
- Smart follow-ups
- Lead capture
AEO/SEO Website Stack
A website built to be found by AI search engines and convert visitors into booked appointments.
- AI-optimized content
- Conversion focused
- Mobile-first
See Everything Working Together
Real-time dashboards show you exactly what's happening: leads captured, appointments booked, follow-ups sent, revenue generated.
- Live lead tracking
- Automated follow-up status
- Revenue attribution
- ROI reporting
Medical Practices & Healthcare
Full HIPAA-compliant stack for Med Clinics, Urgent Cares, Med Spas, Weight Loss Clinics, and Imaging Centers. We know physicians spend 2-3 hours on paperwork for every hour of patient care. Let's fix that.
Time Saved
On admin tasks
Cost Reduction
Operational savings
To First Results
Not months
Cheaper to Keep
Than acquire new
What Changes When You Automate Admin Work
AI drafts. Humans approve. Your team focuses on what matters.
Remove repetitive admin work
Free your team from phone tag, manual data entry, and follow-up chaos.
Reduce errors + handoff friction
Standardized workflows mean fewer dropped balls and smoother operations.
Improve customer/patient experience
Faster responses, consistent communication, and a calm premium feel.
Increase capacity by reallocating human time
Your people focus on high-value work: relationships, education, and trust.
Results vary by industry, volume, and adoption.
Battle-Tested. Not Just Theory.
Ascent Trim & Wellness is our proof lab—a real HIPAA-compliant clinic in Colorado Springs where we build, test, and refine everything before offering it to clients.
Ship v1
We deploy a working system in real operations—not a sandbox.
Measure
We track what actually happens: time saved, errors reduced, experience improved.
Iterate without breaking trust
We refine the system while keeping your operations running smoothly.
What works for Ascent Trim & Wellness works for you.
Learn more about our proof labMeet Ashley AI—Your Voice Receptionist
Handles calls with warmth. Escalates to a real person when needed. Customers never get ghosted.
Our agents are business-specific and context-aware—built to sound natural, route cleanly, and respect HIPAA boundaries.
Call #1: Inbound — Service Inquiry + Appointment Reschedule
Caller asks about nuShine light therapy service. Ashley provides details and handles an appointment reschedule—all in one smooth call.
Real calls. No PHI disclosed. Used with permission.
Call #2: Outbound — Quiz Lead Follow-Up (GLP-1)
Ashley reaches out to a lead who completed the wellness quiz. References their responses and answers questions about GLP-1 medications.
Real calls. No PHI disclosed. Used with permission.
Call #3: Inbound — Quick Routing (Hours Inquiry)
Short inbound call asking about business hours. Ashley provides the information quickly and offers to help with anything else.
Real calls. No PHI disclosed. Used with permission.
REAL RESULTS
Proof It Works
See what we've achieved for businesses like yours.
Ascent Trim & Wellness
Ascent Trim & Wellness is owned and operated by Don Murray, who designed the clinic workflows end-to-end. It's our proof lab—the place we test, harden, and refine these systems before deploying them for other businesses. Rob Thompson supports Ascent AI Labs with technical implementation and fixes; he does not run the clinic.
Visit Ascent Trim & Wellness$19
Customer Acquisition Cost
Down from $150+ industry average
30%
Cost Reduction
Operational expenses
2+ hrs
Saved Daily
On admin tasks
25%
More Repeat Customers
Through automated follow-ups
INDUSTRIES WE SERVE
Simple, Transparent Pricing
The right lane for where you are
Start with Business Connect and grow into full AI automation on your timeline. Every tier includes onboarding, a dedicated point of contact, and a clearly defined one-time setup cost — no surprises.
Business Connect Starter
Available to any business, anywhere. Connect your CRM, automate your intake, and get found locally — with an optional ISO routing upgrade for cities with an active Business Connect group.
+ $99 one-time setup
What's included
- Dedicated Business Connect Starter lane on AI Labs site — your category, your city
- GHL intake pipeline — automated lead capture, follow-up, and no-show recovery
- ISO referral routing(Anchor Seat holders only)
- Monthly performance dashboard — 30-day reporting starts at activation
- Review request automation — protect and grow your local reputation
Foundation
Full automation stack. No AI calling yet. Built to run your back office so your team focuses on the customer in front of them.
+ $999 one-time setup
What's included
- Website build — AEO, GEO & SEO optimized. Built to convert and built to be found.
Be found with AI search - Full GHL automation stack — automated booking, intake forms, follow-up sequences, no-show recovery, and review request triggers. Your back office runs itself.
- Ashley AI — web & chat receptionist — answers questions, captures leads, and books appointments from your website 24/7. No phone calls at this tier; upgrade to Growth for full AI calling.
- Apex Active — AI-optimized content published to your website and cross-posted to Facebook and Instagram automatically. Responds to every comment in real time, 24/7.
- Email & SMS follow-up sequences — automated touchpoints that keep leads warm and bring lapsed customers back without lifting a finger.
- Review & reputation automation — automatically requests reviews at the right moment. Protect your local reputation while you sleep.
- Live reporting dashboard — track leads captured, appointments booked, follow-ups sent, and revenue attributed. Know exactly what's working.
Growth
Everything in Foundation — plus AI calling that books and reschedules appointments 24/7. Your front desk, replaced and upgraded.
+ $1,999 one-time setup
Everything in Foundation, plus
- Website build — AEO, GEO & SEO optimized
Be found with AI search - Ashley AI — 24/7 inbound & outbound calling. Contextually aware, not robotic. Books, reschedules, and follows up. Never takes a sick day.
- Move your team from revenue-draining tasks to revenue-producing ones — community presence, client relationships, growth activities
- Advanced Apex Active — higher-volume AI content pipeline, published to your site and every connected social channel. Real-time comment response 24/7. Your clinic or business stays visible and engaged without touching it.
- Advanced analytics & forecasting — pipeline visibility, lead-to-close tracking, and ROI reporting. Know your numbers at every stage.
Full Protection
Full HIPAA Compliance & Patient Protection, SOC2 Security
Med Clinics • Urgent Cares • Med Spas • Weight Loss • Imaging
Full HIPAA-Compliant Stack
+ custom one-time setup
Everything in Growth, plus
- Full HIPAA compliance stack — encrypted transmission at every layer, BAA execution with every applicable vendor, audit-ready logs. No shortcuts.
HIPAA-trained AI at every touchpoint - Ashley AI — HIPAA-compliant voice receptionist, 24/7 inbound + outbound. Trained to stay within safe information boundaries on every call. Escalates to a human when required — always.
- SOC 2 security protocols — intake forms, records, scheduling, and all transmissions. Replaces paper forms, shared drives, and email-based data handling that create audit exposure.
- Custom patient portal — secure scheduling, digital intake, and HIPAA-safe patient-facing workflow. Eliminates paper forms and the liability that comes with them.
- Breach protection & enforcement readiness — documentation, audit logs, and vendor BAAs structured to demonstrate good-faith compliance if HHS OCR comes knocking. Most practices aren't ready. Ours are.
- Website build — AEO, GEO & SEO optimized
Be found with AI search - White-labelable to any regulated vertical — multi-location, multi-provider ready
All plans include onboarding support and a dedicated point of contact. One-time setup fees are billed before go-live — monthly billing starts at activation.
Questions? don@ascentailabs.ai
Quick Answers
Common questions about how we work.
Built by Real Small Business Owners and Operators.
Not a generic offshore dev shop—systems we run in real operations before we deploy them.
Colorado Springs-based. Serving clinics and operators nationwide.
Don Murray
Founder & Chief Architect
U.S. Military Veteran25+ years building businesses across industries. Tired of tools that overpromise and underdeliver, Don created Ascent AI Labs with one principle: clear escalation to a real person—always.
- Founded Ascent Trim & Wellness — HIPAA-compliant proof lab
- Founded Ascent AI Labs — automation that keeps humans in the loop
- Founded a Top 10 real estate team (early model)
- 3.14 Pi Bar: COVID purchase → GMA feature → successful exit
- Franchise owner
- Soggy Dog Grooming — 3X return
- School of Music graduate • Professional drum/percussion instructor
Rob Thompson
Co-Founder & CTO
U.S. Military Veteran • MBATechnical firepower meets business acumen. Rob architects systems that actually work in the real world—not just on paper.
- MBA + master programmer
- The 411 for the 719: 20K → 130K+ members
- Bridges technical possibility with practical profitability
How We Build and Deploy Your Stack
Clear steps. No surprises. Audit-friendly logs at every stage.
Book a 15–30 minute intro call
Talk to us (or Ashley AI) to share your situation and goals.
We map your workflow reality + bottlenecks
We dig into how your operation actually runs—not how it should run on paper.
We build a proof-of-concept system
Aligned to your lane (HIPAA or non-HIPAA), delivered face-to-face or virtually.
Implementation + training
One-time, scope-based. Your team knows how to use it before we leave.
Optional managed ops subscription
Ongoing monitoring, optimization, and support if you want it.
Ready to Remove the Busywork—Without Losing the Human Touch?
Choose your path and let's talk.