Pricing

Clear enough to know. Flexible enough to fit.

Human-first business systems that keep customer follow-up, appointments, and everyday work moving with less manual effort. No mystery package. No empty software box.

Every engagement starts with a Discovery Call. These numbers tell you if we're in range.

Sound familiar?

What's actually costing you growth

Before you look at pricing, look at the leaks. Here's what we hear most, and what the system we build does about it.

Leads call once, don't get a fast reply, and book with someone else.

What you need

Every inquiry answered in minutes, calls, texts, forms, and DMs in one place with automatic follow-up until they book.

Owners and front-desk staff lose hours a day to admin, reminders, and manual data entry.

What you need

The repetitive work runs itself: intake, scheduling, reminders, review requests, and reporting handled in the background.

A different vendor for web, ads, social, CRM, and automation, and nothing talks to anything.

What you need

One team, one system, one invoice. Brand, marketing, and operations built on the same foundation.

Marketing spend goes out the door with no clear line to revenue.

What you need

Tracking from first click to closed job, so you can see which channels actually produce booked, paying customers.

Past customers go quiet and never come back.

What you need

Automated reactivation, rebooking, and referral campaigns that pull revenue from the list you already have.

Growth stalls because the business runs in someone's head, not in a system.

What you need

Documented workflows and a scalable operating system, add locations or staff without rebuilding from scratch.

Book a Discovery Call See pricing

Packages

One system. Priced simply, plus what you add.

One core system, priced simply. Add marketing, creative, and ops only when you need them.

Start here

Starter

Business Foundation

Your Business in a Box

$399/ month

+ $1,500 setup

5 customer processes

New inquiry follow-up: Text/email follow-up for a new form, call or message inquiry, stopping on reply, booking, opt-out or its agreed end date. Staff handle the conversation.
Missed-call recovery: An unanswered call triggers a helpful text or booking link; the process ends with that message or staff handoff. Live voice answering is separate.
Appointment reminders: Confirmation and pre-visit reminders, plus a rebooking prompt for a recorded no-show. Ends after the visit, cancellation or rebooking handoff.
Review requests: A completed job or visit triggers a Google review-link text.
New contact alerts: Notify the owner or assigned staff about a new contact; staff own the next action.

Setup includes

CRM included and configured
Existing customer-list import
Connected booking calendar
Google Business Profile claimed, completed and connected
Your five customer processes built and tested

Ongoing plan includes

Your five customer processes, running
Ongoing system checks
In-scope fault repair
One named support channel

New processes, custom builds and campaigns require separate scope.
Software and message usage are itemized in your proposal.

Optional with this tier: AI voice agents and marketing, branding and website services, quoted separately. Details

Best for businesses ready to replace disconnected spreadsheets and manual follow-up with one reliable foundation.

Start with Business Foundation

Managed Business System

Your system, actively managed

From $599/ month

Setup scoped at discovery

Everything in Starter, plus…

8 customer processes in total: Starter's five, plus three more

Onboarding reactivation: One approved text/email launch to past customers and old leads. Stops on reply, booking, opt-out or agreed date; staff handle responses. Repeat launches are separately quoted.
Monthly email campaign: One template-based campaign from an approved client brief and audience, with results reviewed afterward. Additional campaigns are separately quoted.
Google review replies: A new review produces a reply draft for approval or editing; only the approved response is published. The monthly draft allowance is specified in your proposal.

Setup includes

One inquiry landing page, scoped and priced at discovery, with one offer and a form feeding your CRM and existing inquiry follow-up
Booking pages use a client-owned subdomain as standard.

Ongoing plan includes

All eight customer processes, running
Starter's checks, in-scope repair and support continue

Proposed monthly allowance

One email campaign
One 30-minute review
Up to one hour of minor changes to the existing system

The landing page is a setup asset, not a ninth customer process, a monthly page allowance or a full website rebuild.
Extra pages, campaigns, integrations and major changes require a quote.

Optional with this tier: AI voice agents and marketing, branding and website services, quoted separately. Details

Best for growing businesses that want the system managed for them instead of hiring an operations person.

Choose Managed Business System

HIPAA, Healthcare

Scale

HIPAA Practice Operations

Built for practices handling patient information

From $1,500/ month

+ $3,000 setup

Secure patient marketing tracking and follow-up in a HIPAA-configured environment. Clinical records and patient portals are outside this offer’s scope.

Everything in Growth, plus…

Includes

Adds secure digital intake, healthcare-configured follow-up, BAA/vendor privacy setup, role-based access, logs and written reports. Practice approval covers patient audiences, messages, channels and privacy configuration.
Secure digital intake: booking triggers a secure intake-form link by text and email, with completion tracked for your staff
Practice-approved follow-up, with staff handling replies
Role-based access and activity records
Applicable BAAs, established before affected patient-data handling
Written findings and next actions

Growth’s included monthly email campaign and approved review replies carry forward into Scale.
EHR integrations, extra workflows or systems, additional locations and optional voice need separate verified scope and pricing.
Configuration and BAAs alone do not guarantee compliance.

Optional with this tier: AI voice agents and marketing, branding and website services, quoted separately. Details

Best for practices that need patient follow-up to happen reliably without putting privacy at risk.

Talk to Our Team

A customer process is one complete customer journey with a clear starting trigger and ending condition. It can involve several technical workflows and messages.

Approved work requested outside the scope of a contracted plan is billed at $50 per hour. Additional work will be discussed and approved before it begins.

Every Discovery Call includes a review of your current digital presence. If what you already have is working, we will tell you.

Available with every tier

Optional services, scoped separately.

Add these to Starter, Growth or Scale when you need them. They don’t replace anything a tier already includes: Growth’s monthly email campaign and approved review replies carry forward into Scale either way.

AI voice agents

Optional AI voice agents can handle inbound calls 24/7, make outbound calls, and book appointments. Quoted separately; platform availability, approved outbound calling scope, usage limits and calendar integrations are confirmed in your proposal.

For healthcare use, the optional voice service requires a HIPAA-configured platform, applicable business associate agreements and safeguards before handling protected health information.

Marketing, branding and websites

Optional marketing and branding includes Google and Meta ads, social media/content, brand strategy, blogging, and custom website builds with SEO, AEO and GEO foundations to help search engines and AI answer systems discover and understand your business. Services are scoped and priced separately; ad spend and third-party costs are additional unless expressly included in your proposal. Rankings and AI recommendations are not guaranteed.

Custom website builds are separate from ongoing maintenance, SEO and blogging. Page counts, blog frequency, creative volume, revisions and ownership are defined in the selected proposal. See add-on pricing

Add-ons

Build what you need. Know how it is priced.

Every tile tells you whether the price is exact, a starting point, or finalized after discovery.

Google Ads Package

$850/month

Exact price

Full campaign management and ongoing optimization
Funnel design and conversion optimization
Ad creative and content production
Professional video editing for ad creative
Optimization toward leads and conversions

Best for businesses whose buyers actively search for their service.

Meta Ads Package

$850/month

Exact price

Full campaign management and ongoing optimization
Funnel design and conversion optimization
Ad creative and content production
Professional video editing for ad creative
Optimization toward leads and conversions

Best for brands driving awareness, retargeting, and conversions through visually-led storytelling.

Complete Ads Package (Google + Meta)

Best Value

$1,500/month

Exact price

Save $200/month compared with purchasing the services separately.

Everything in Google Ads and Meta Ads
Coordinated cross-platform strategy and reporting
One unified funnel across search and social

Social Media Service, Starter

$500/month

Exact price

Organic posting 3x per week
4 professionally edited reels per month
Educational posts
Full social media management and posting
Client supplies their own footage

Best for founders comfortable shooting their own footage who want editing and posting handled.

Social Media Service, Growth

Social Media Service, Enterprise

$1,500/month

Exact price

Content creation up to 4 hrs per month
Posting 5x per week
12 professionally edited reels per month
Educational posts
Full social media management and posting

Best for established brands wanting a strong, consistent organic presence.

Comprehensive Package

Best Value

$3,000/month

Exact price

Everything in Complete Ads plus the Social Media Service, Enterprise
Up to 5 hrs content creation per month
Video editing for up to 10 reels per month
Website management included at no extra cost
One team managing strategy, creative, and performance

Best for businesses that want a single partner running ads, content, and brand end to end.

Website Build

$1,500, $2,500 setup

Plus $49/month hosting

Custom business website
Responsive desktop and mobile design
Core on-page search setup
Security updates
Uptime monitoring
Platform maintenance

E-commerce websites and more complex builds may require a higher investment. Final pricing is based on scope, functionality, integrations, and complexity. A custom website build is separate from ongoing maintenance, SEO and blogging; page counts, revisions and ownership are defined in your proposal.

Website Maintenance, SEO & Blogging

$400/month

Separate from the $49/month hosting fee

Ongoing website management
SEO improvements
Monthly blog content
Content and page updates
Monitoring and support

Hosting ($49/month) keeps the site online and maintained on the platform. This service is the ongoing marketing and content work on top of it. Blog frequency and content volume are defined in your proposal.

AI Voice Agent

$2,500 setup

Plus $797/month

500 voice minutes per month
Call answering and qualification
Appointment booking
Follow-up based on the approved workflow
Human escalation when needed

Additional minutes are billed at $1.00 per minute.

Quoted separately; platform availability, approved outbound calling scope, usage limits and calendar integrations are confirmed in your proposal.

Additional Workflow / Automation

$250 each

Exact price

Added to your plan once scoped and approved

Standard additional workflows are $250 each. Advanced, regulated, or integration-heavy workflows may require a custom quote based on scope.

E-commerce

from $5,000

Final by quote

Store build, catalog, checkout, and post-purchase automation

Final pricing may vary based on scope, business type, integrations, compliance requirements, content volume, functionality, and overall complexity. Advertising spend, usage charges, and third-party platform costs are additional unless specifically included. Final pricing is confirmed through a written, itemized proposal.

Book a Discovery Call How we build it

Coordinated business support

One experienced team for your business needs, all under one roof.

Start with your business priorities, then choose the coaching, marketing and systems you need.

Don Murray
Founder & Chief Architect
Rob Thompson
Co-Founder & CTO
Ashlesha Moharana-Almeida
Co-Founder & CMO
Sebastian Fajardo
Lead Developer & Software Engineer
Dwan Petti

Business therapy and operational coaching

Dwan’s business therapy and operational coaching, to clarify priorities and how the business runs day to day.

Branding, positioning and marketing

Branding, positioning and marketing support, so the business is presented clearly and consistently.

CRM, automation and AI infrastructure

AI Labs’ CRM, automation and AI infrastructure: the systems that keep follow-up, scheduling and everyday work moving.

Coaching, marketing, custom websites and AI voice are scoped and priced separately. Not every service is included in every base package; your proposal lists exactly what is.

A note on pricing

Usage, ad spend, and third-party costs are additional. Final pricing is confirmed at discovery and depends on the build required, integrations, locations, compliance scope, and content volume. HIPAA scope depends on providers, locations, and integrations. After a discovery call we'll send a fixed, itemized proposal so there are no surprises.

Growth Assessment

Find the leak. Map the ascent.

A 30-minute conversation with a senior strategist. You'll leave with a clear, prioritized plan, on us.

Book a Discovery Call Explore the process